The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded their partnership to offer a Creative Optimization package.
Theorem’s platform enables brands to audit and optimize their digital channels and social posts to achieve better performance.
Creative optimization — which Google estimates drives the majority of the results — allows advertisers to optimize the performance of their ads using real-time technology.
