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Tag: B2C


Marketing Technologies, Other Technologies

Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience

November 9, 2023

Via: Martech Zone

Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to […]


Content & SEO, Marketing Channels

The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends

October 16, 2023

Via: Martech Zone

Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, […]


Marketing Channels, Social Media Marketing

4 reasons you should try Facebook Dynamic Ads

September 13, 2023

Via: Search Engine Land

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon. Regardless of whether […]


Editorial

Driving Growth Through Personalization in B2B Marketing

June 28, 2023

Via: Natalie Dunn

Delivering the right consumer experience has always been a crucial part of maintaining an impeccable brand reputation. In today’s day and age, personalization has evolved from being merely optional to an absolute necessity for effective digital marketing strategies. By tailoring […]


Big Data, Platforms & Software

Acoustic Debuts Behavior-Based Multichannel Marketing Platform

May 24, 2023

Via: MediaPost

Acoustic, a business-to-consumer (B2C) customer engagement firm, has debuted a multichannel marketing platform based on behavioral-experience insights across personal journeys. The new tool, Acoustic Connect, allows brands to streamline marketing processes across email, social media, SMS, messaging apps and web, […]


News

How Promotional Pricing Devalues Your Brand

January 31, 2023

Via: Entrepreneur

In the subscription arena, and in the B2C environment in general, discounts seem to be the norm. The assumption is that discounts help incentivize purchases that wouldn’t typically happen, leading to new customers. The reality is completely different. Discounts, when […]


News

How to Create Your B2B Content Marketing Strategy in 6 steps

May 26, 2022

Via: Convince and Convert

When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market. And even though I used the […]


Email Marketing, Marketing Channels

Cookie Cutter: Brands Already Face An Impact To Their Email Marketing

April 25, 2022

Via: MediaPost

Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a study by Loyalty Research and RepData. Of those polled, 84% have suffered a high or medium […]


Content & SEO, Marketing Channels

Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice

April 21, 2022

Via: CMI

No matter how far you’ve come in your content marketing career, you might wish you understood specific strategies, tactics, or skills more deeply. Or you might need a straightforward guide to explain content marketing basics to new team members. I […]


Marketing Channels, Social Media Marketing

3 powerful micro-conversion strategies for paid social

April 18, 2022

Via: Search Engine Land

Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social […]


Marketing Channels, Social Media Marketing

Which Social Media Measurements Matter Most? It’s All in the Customer Journey

April 7, 2022

Via: Convince and Convert

In today’s competitive social media landscapes, companies from mom and pop shops to large enterprises are struggling to attract audiences and engage with them in meaningful (read as: business goals-oriented) ways. Of course, a successful social media program now requires […]


Marketing Channels, Social Media Marketing

How To Use TikTok For B2B Marketing

April 6, 2022

Via: Martech Zone

TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to […]


Email Marketing, Marketing Channels

7 Cold Email Template Ideas

February 16, 2022

Via: Small Business Trends

We all do it. We see a cold email that doesn’t interest us, and we send it to our spam folder, junk folder or recycle bin. This personal knowledge can’t help but dwell in the minds of sales reps creating […]


Email Marketing, Marketing Channels

Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study

December 13, 2021

Via: MediaPost

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]


Email Marketing, Marketing Channels

Why Automated Email Marketing Is an Essential Tool for Small-Business Owners

September 30, 2021

Via: Entrepreneur

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]


Content & SEO, Marketing Channels

You want to know a truth about content marketing: nobody cares about your product or service

September 14, 2021

Via: Entrepreneur

One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what […]


Big Data, Platforms & Software

12 Best Ecommerce Platforms and Software for Your Online Store

April 15, 2021

Via: Small Business Trends

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]


Content & SEO, Marketing Channels

8 B2C Content Marketing Statistics and Trends for 2021

March 8, 2021

Via: Convince and Convert

When we build strategies for our clients at Convince & Convert, we usually help them plan for the next 12-24 months, but in this incredibly unusual pandemic period, it feels like we are often changing gears every six months to […]


Marketing Technologies, Other Technologies

B2B Marketing: How to Create a Digital Culture

April 22, 2020

Via: Digital Marketing Magazine

We may be several decades into the digital age, yet technology continues to profoundly transform how we work. Nowhere is this more obvious than in business-to-business (B2B). B2B is emerging from its guise as the less glamorous cousin of business […]


Content & SEO, Marketing Technologies

B2B Marketing in a content driven era

March 11, 2020

Via: Digital Marketing Magazine

With the death of traditional sales roles, B2B marketing is coming into its own. It has experienced a significant shake-up in recent years with businesses digitally transforming. Marketing is now a much more active and powerful role with a lot […]