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3 powerful micro-conversion strategies for paid social

April 18, 2022

Via: Search Engine Land

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Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C.

These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social strategies.

When marketers get way into the weeds with conversions, they often forget about the benefits, and long-term impact, of micro-conversions.

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