When we build strategies for our clients at Convince & Convert, we usually help them plan for the next 12-24 months, but in this incredibly unusual pandemic period, it feels like we are often changing gears every six months to keep abreast of current considerations and market conditions. I’m sure you feel it too: the only certainty is change.
Yet, there are absolutely things we can learn from the changes and shifts within our industry. And we can use those lessons to prepare ourselves for what may come.
