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Cookie Cutter: Brands Already Face An Impact To Their Email Marketing

April 25, 2022

Via: MediaPost

Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a study by Loyalty Research and RepData.

Of those polled, 84% have suffered a high or medium impact to their email marketing due to cookie depreciation, 49% describing theirs as high and 35% as medium. And 16% have reported a low impact.

In contrast, 67% have seen their social media use affected to a high degree, and 28% to a medium extent. Moreover, 54% brands have experienced a high impact in paid search, 42% medium and 5% low.

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