Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a study by Loyalty Research and RepData.
Of those polled, 84% have suffered a high or medium impact to their email marketing due to cookie depreciation, 49% describing theirs as high and 35% as medium. And 16% have reported a low impact.
In contrast, 67% have seen their social media use affected to a high degree, and 28% to a medium extent. Moreover, 54% brands have experienced a high impact in paid search, 42% medium and 5% low.
