Acoustic, a business-to-consumer (B2C) customer engagement firm, has debuted a multichannel marketing platform based on behavioral-experience insights across personal journeys.
The new tool, Acoustic Connect, allows brands to streamline marketing processes across email, social media, SMS, messaging apps and web, the firm says.
The goal is to help marketers to manage campaign performance within a single dashboard in real time “rather than reacting after the customer has converted or abandoned,” says Mark Cattini, CEO of Acoustic.
