Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing.
Why Companies Invest in Content Marketing
Establishing Authority and Trust: Content marketing allows companies to showcase their expertise and authority in their respective industries. By consistently providing valuable information, companies can build trust and credibility among their audience.
