One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells.
“If your purpose is to create a content marketing strategy, you must know that your customers do not care what you sell, so you must focus your content on their needs, their desires, how they can solve them, letting them know that they are earning something. There are several techniques that help you to modify your content focused on your product to talk about the needs and benefits of your potential clients and acquired clients ”, comments Jorge González, partner of G2 consulting firm specialized in strategies for startups and scaleups.
