When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market.
And even though I used the word “customers,” don’t think for a second that this only applies to your “normal” client base.
B2B marketing, at its core, is not that different from B2C marketing. You’re still trying to be helpful, successful, trustworthy, and people’s first choice.
Still, there are many differences between the two, with the biggest one being that a lot more is at stake when you’re dealing with B2B clients.
