Tag: Facebook

July 15, 2021

Facebook, Instagram’s parent company, tells us that users’ interactions within the platform are increasingly with people they’ve never met. Whether it’s a niche influencer with a small following or a huge multinational company placing ads, Instagram continues to be the […]

July 14, 2021

When he joined alternative social platform Parler last June, Texas Republican Senator Ted Cruz decried the “power” that Facebook, Twitter, Google and YouTube use to “to silence conservatives and to promote their radical left-wing agenda.” But despite his complaints about […]

July 2, 2021

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a smiling baby — […]

July 1, 2021

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital […]

June 28, 2021

Facebook announced some major changes to the way it integrates Shops across the social network and plans to add Shops to WhatsApp and the Marketplace. The network now boast over 1.2 million active Shops and over 300 million monthly visitors. […]

June 24, 2021

Social media has seen a significant shift in terms of how people are using it across different generations following the COVID pandemic. A new survey of 1,000 respondents in France, Belgium, Germany, Spain and the Netherlands by Sortlist found that […]

June 23, 2021

Facebook has figured something out: a lot of times, folks don’t want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem […]

June 22, 2021

Facebook has been working on a range of audio products to rival Clubhouse and Co. Now, the social network officially launched its Live Audio Rooms in the US on iOS only. For the launch, the company partnered with select public […]

June 17, 2021

Admins of Facebook Groups can utilize new tools for managing their communities, moderating conversations, and learning a little more about their members. Facebook says there’s now over 70 million active admins and moderators running groups around the world. Here are […]

June 15, 2021

It’s no secret that major app publishers are continuously collecting the data of their users, for one, to improve their app services, but also to bolster tracking by advertisers. Now, new research from privacy software company Clario found that Facebook, […]

June 14, 2021

Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into […]

June 10, 2021

The rollout of these e-commerce features builds upon Facebook and Instagram’s efforts to help users monetize their audience and products. In 2020, Instagram introduced monetization features for Instagram Live and IGTV and debuted Shopping in Reels to let merchants and […]

June 7, 2021

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content […]

June 7, 2021

Snap has released a special edition of its Spectacles that includes augmented reality technology to make it easier for creators to connect with followers. The new Spectacles will eventually be available to the public but for now it seems Snap […]

May 28, 2021

Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the company announced Friday. Why we care Facebook Import allows advertisers […]

May 27, 2021

Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. […]

May 26, 2021

B2B on LinkedIn and Facebook: 4 Key Differences Effective B2B targeting on Facebook starts with understanding the fundamental difference between Facebook and the preeminent B2B social platform – LinkedIn. B2B success on Facebook requires a shift in your thinking and […]

May 20, 2021

This is a handy explainer for those who keep wondering why Facebook’s ad review process takes so long at times, or why your latest Facebook ad got rejected. This week, Facebook has published a new overview of its ad review […]

May 18, 2021

Lately I have seen through networks how many Instagram users complained because their accounts have been closed for no apparent reason. It even became a Trending Topic on Twitter with the hashtag #instagramdisabled . The reason for this disagreement is […]

May 17, 2021

It seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the exponential growth that the platform […]