Facebook has figured something out: a lot of times, folks don’t want to leave their platform.
As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted.
This trend has started with the Engagement Remarketing options that are now available.
Sadly, these are still vastly underused on many accounts. They can be a goldmine not only for remarketing but also for creating lookalike audiences and moving users through a sales funnel.
