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image credit: Vecteezy

Social media use up across all generations during pandemic

June 24, 2021

Social media has seen a significant shift in terms of how people are using it across different generations following the COVID pandemic.

A new survey of 1,000 respondents in France, Belgium, Germany, Spain and the Netherlands by Sortlist found that social media usage rose 78% among millennials and Gen Z, and 25% among baby boomers in 2020.

But it’s not just where we’re spending our digital time that matters. The survey found that video content is particularly popular with 40% preferring it over other digital formats.

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