Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4). While there are some positive comments, the many negative comments come from search marketing professionals who one would expect to be brand ambassadors of GA4 and not their most passionate critics.
GA4 is Difficult to Use
A common complaint about GA4 is that it is difficult to use. Some search marketers noted that GA4 seems geared for use by enterprise level users more than smaller businesses.
