When he joined alternative social platform Parler last June, Texas Republican Senator Ted Cruz decried the “power” that Facebook, Twitter, Google and YouTube use to “to silence conservatives and to promote their radical left-wing agenda.”
But despite his complaints about “woke” corporations and Silicon Valley billionaires whose platforms monopolize public discourse, Cruz’s digital advertising tells a different story. He has spent hundreds of thousands of dollars on Facebook this year as he fortifies his supporter base in a perpetual slow-drip fundraising and list-building effort that looks far ahead to re-election or another presidential bid in 2024.
