Facebook, Instagram’s parent company, tells us that users’ interactions within the platform are increasingly with people they’ve never met.
Whether it’s a niche influencer with a small following or a huge multinational company placing ads, Instagram continues to be the place to be if you want to get in front of a social audience.
With that said, Instagram is no place for those lacking in creativity or authenticity. This is a highly competitive platform where any companies live and die by the quality of their content.
