Tag: content

March 4, 2022

Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of […]

February 25, 2022

Most of the time, advertising is reacting to a changing world. Brands have precious few tools to balance reach and brand safety, and keyword blocklists are at the top of that short list. Spurred by the rapid global changes of […]

February 16, 2022

We spend a lot of time at CMI thinking about the purpose of content in business. It sounds funny. The purpose of content in business? When we start work with a company on putting a functional plan around their content, […]

February 10, 2022

Can content be epic if the content experience isn’t? Quality content is great, but it’s only one part of your audience’sexperience. We asked the experts presenting at ContentTECH Summit this March what marketers are doing (or not doing) that prevents […]

January 31, 2022

When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only delivers helpful information to your target audience, but it also helps cultivate the sentiment and trust so critical […]

January 13, 2022

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines actually work, throughout their writing process. For those site owners […]

January 11, 2022

Want a balanced and actionable way to know whether your content is doing what it’s supposed to do? Create a content scorecard. A content scorecard allows for normalized scoring based on benchmarks determined by the performance of similar content in […]

December 22, 2021

The ever-changing world of social media never stops. While new trends replace old ones, ambitious marketers need the right insights to stay ahead of the competition and engage their audience with the best strategies for a thriving 2022.  That’s why, […]

December 20, 2021

It’s hard to keep the content on your social channels fresh. Even with a topic calendar, it can be difficult to figure out a new angle, an original take, or something that doesn’t read and look like every other brand-created […]

December 16, 2021

If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search […]

December 15, 2021

If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that […]

December 14, 2021

How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right audience at the right time in the buyer’s journey? First, […]

December 9, 2021

A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with the correct use of UGC, Google has created an infographic […]

November 29, 2021

Deloitte Digital adds Madras Global at a moment when digital content production is skyrocketing, putting the onus on marketers to not only generate higher volumes of output but also ensure work is relevant and engaging. In a press statement, Sam […]

November 24, 2021

Happy Thanksgiving to all who celebrate! Even if this U.S. holiday isn’t really your thing, it’s a great time to think about all we have to be thankful for. Despite all the compounded challenges of the past 18 months, brands […]

November 19, 2021

Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and […]

November 2, 2021

Google and Trust There is an idea that if Google doesn’t rank a site then it might be because Google doesn’t trust it. That’s not an unreasonable thing to worry about. But Google doesn’t really structure its algorithms around trust […]

November 1, 2021

Content is King. Content is SEO. Content marketers will rule the world (I just made that one up, but I stand by it). No doubt, content is an integral part of your digital marketing and SEO strategies. You cannot do […]

October 22, 2021

Instagram’s testing some new creator monetization options, ahead of the Christmas shopping push, with a view to helping its most prominent users maximize their earnings potential through branded content arrangements. First off, Instagram’s testing a new ‘Partnerships’ messaging folder within […]

October 21, 2021

In spring 2020, Microsoft CEO Satya Nadella famously said, “We’ve seen two years’ worth of digital transformation in two months.” Since then, we’ve seen at least three major disruptions that help us spot where we may be headed. And identifying […]