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How To Set Up a Content Scoring Process for Better Decisions

January 11, 2022

Via: CMI

Want a balanced and actionable way to know whether your content is doing what it’s supposed to do?

Create a content scorecard.

A content scorecard allows for normalized scoring based on benchmarks determined by the performance of similar content in your industry or your company’s content standards.

It marries both qualitative and quantitative assessments. Quantitative scores are based on performance metrics such as views, engagement, SEO rank, etc. Qualitative scores are derived from predetermined criteria, such as readability, accuracy, and voice consistency (more on that in a bit).

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