How do you build an SEO and content strategy that targets intent?
Why is it important to consider search intent?
How do you show the right content to the right audience at the right time in the buyer’s journey?
First, you’ll need to know what search intent is.
What Is Search Intent?
Search intent is the purpose behind a user’s search.
Your audience uses search for countless reasons.
Some users Google simple questions. Other users are looking for the right website to purchase goods.
It’s up to you to be on the search engine results pages (SERPs) at the right time for each type of search.
