Can content be epic if the content experience isn’t?
Quality content is great, but it’s only one part of your audience’sexperience.
We asked the experts presenting at ContentTECH Summit this March what marketers are doing (or not doing) that prevents their audiences from having satisfying content experiences. Their answers encompass internal and external factors, from how content is created to how it’s delivered. (A few also shared what marketers are doing right, too.)
Here’s the set of mistakes the speakers notice content marketers making.
