Tag: content

April 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and […]

April 3, 2024

Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons: Many […]

March 21, 2024

When women make up so much of your target audience, why does your content marketing focus on quotes from Steve Jobs, Bill Gates, Jeff Bezos, or Richard Branson? Effective content marketing connects your audience’s wants and needs with the education […]

February 29, 2024

Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]

February 14, 2024

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]

December 26, 2023

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google […]

December 19, 2023

Before you dig into my last column of the year, I want to express my appreciation and gratitude for you. I won’t be sorry to see 2023 move to the rear-view mirror, but I have a special place in my […]

December 1, 2023

In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power than ever before and have the ability to earn revenue from their craft in many […]

November 17, 2023

When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization (SEO) world. Their writer, Amanda Chicago Lewis, described us in a particularly unflattering way: “So who ends up […]

November 8, 2023

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy […]

November 7, 2023

We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our […]

November 2, 2023

As SEO pros, we need to remember that most people don’t care what Google says, and will likely never read a word of it. This includes other marketers, C-level leadership, and other departments. We know that the helpful content update […]

November 1, 2023

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions […]

October 16, 2023

If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when […]

October 10, 2023

One of my favorite Content Marketing World sessions this year came from The Atlantic’s Derek Thompson, who wrote the book Hit Makers: How to Succeed in an Age of Distraction and hosts the podcast Plain English podcast. In his talk, […]

September 29, 2023

It’s been an invigorating week for all things content and marketing. We gathered with thousands at CMI’s annual Content Marketing World in Washington, D.C. The conversations from the podiums brought some incredibly fresh insights into the beloved practice. CMI’s chief […]

September 28, 2023

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]

September 7, 2023

Here’s something that’s about as exciting as finding the last piece of your favorite puzzle: the social media audit. You know, it’s that moment when you put on your detective hat and dive deep into your university’s social channels. But […]

August 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But […]

August 25, 2023

You’ve likely used AI for digital advertising, given how it powers Google’s assembly of search ads. But are you using generative AI to develop content for advertising? Reuters recently reported about some of the biggest advertisers using generative AI to […]