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Tag: content


Big Data, Customer Data

Does Your MarTech Stack Support Your Customer Experience Goals?

November 8, 2018

Via: Target Marketing

Your CEO has finally caught the customer experience fever and embraced customer experience as the new competitive battleground. As a result, she is empowering all functions to propose 2019 budgets that induce the organizational transformation from product-centric to customer-centric. As […]


Marketing Channels, Social Media Marketing

How to Use Social Listening to Improve Your Marketing

November 5, 2018

Via: Convince and Convert

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out? It all starts with research. If you want to stand out, you need to understand […]


Content Marketing, Marketing Technologies

Want to Create Content That Delivers? First, Create Trust

October 3, 2018

Via: Target Marketing

“About 1,670,000,000 results (0.51 seconds).” That’s the result you’ll get if you type “content marketing” into your Google search bar. That’s over 1 billion results in under one second. It makes sense, when typical consumers are growing blinder to typical […]


Content Marketing, Marketing Technologies

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


Big Data, Platforms&Software

Building a Better Website: Which Comes First — Content or Coding?

September 10, 2018

Via: Target Marketing

Trick question. Neither comes first. What comes first in creating a truly great website is a great planning process. The key elements of the planning process are Strategy Brief Site Map Wireframes Functional Specification Design Brief Here’s a brief look […]


Content Marketing, Marketing Technologies

How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Via: Chief Marketer

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]


Email Marketing, Marketing Channels

4 Email Marketing Writing, Designing Tips

August 3, 2018

Via: Target Marketing

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing to pay attention to brand continuity on the channels that will appear on smartphones. So here’s a […]


Content Marketing, Marketing Technologies

How to Hook Your Ideal Prospect with Content that Connects

July 17, 2018

Via: Copyblogger

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In […]


Advertising Technology, Digital Media & Mobile, Media

Be careful what content you cut from your site

July 9, 2018

Via: Marketing Land

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]


Marketing Technologies, Other technologies

Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

June 22, 2018

Via: Digiday

Digital media companies are distributing their content on streaming TV companies such as YouTube TV and Sling TV with the hope of getting subscription revenue down the road. But in doing so, they’re making two risky bets: that these new […]