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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

November 17, 2023

When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization (SEO) world. Their writer, Amanda Chicago Lewis, described us in a particularly unflattering way:

  • “So who ends up with a career in SEO? The stereotype is that of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something.”

As you might be able to guess, calling people “content goblins” doesn’t tend to make them feel particularly great. So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me.

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