Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: Adobe Stock

How a Dash of Familiarity Makes Controversial Content More Palatable

October 10, 2023

Via: CMI

Category:

One of my favorite Content Marketing World sessions this year came from The Atlantic’s Derek Thompson, who wrote the book Hit Makers: How to Succeed in an Age of Distraction and hosts the podcast Plain English podcast.

In his talk, The Secrets of Hit Making, Derek explained the power of familiarity: One of the best ways to ensure a welcome surprise is to infuse the experience with familiarity. He pointed to the success of sequels, adaptations, and reboots in movies as an example.

Read More on CMI