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SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started.
While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago.
Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry.
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