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Why Most Video Content Fails To Reach Its Full Potential [New Research]

November 8, 2023

Via: CMI

In an AI-driven world, human connections matter more than ever.

Video’s ability to tell stories and resonate emotionally with audiences makes it an ideal format for making those connections. That’s a big reason why B2B marketers frequently use it, according to CMI’s recent B2B research.

But CMI’s latest research into video and visual storytelling tells a more nuanced story. Sixty-seven percent of marketers say video has become more important to the business over the last year. Yet only 7% say they use it to its full potential.

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