You’ve likely used AI for digital advertising, given how it powers Google’s assembly of search ads.
But are you using generative AI to develop content for advertising?
Reuters recently reported about some of the biggest advertisers using generative AI to cut costs and increase productivity. But what’s really going on?
CMI’s chief strategy advisor Robert Rose discusses how generative AI contributes – and what it doesn’t – to digital advertising. Watch it below, or keep reading for the highlights:
