Here’s something that’s about as exciting as finding the last piece of your favorite puzzle: the social media audit. You know, it’s that moment when you put on your detective hat and dive deep into your university’s social channels.
But here’s the twist: it’s not just about sleuthing around. It’s about understanding your audience like you’ve known them forever, picking up on those subtle cues that make them tick. Think of it as your backstage pass to crafting content that resonates – not just for likes and shares, but for building meaningful connections.
So, if you’re ready to find the missing piece of your university’s digital story, let the social media audit be your wand. Today we are covering some examples to show you what conducting a social media audit could do for your brand, then we’ll dive into our favorite tools, key recommendations and best advice.
