As SEO pros, we need to remember that most people don’t care what Google says, and will likely never read a word of it. This includes other marketers, C-level leadership, and other departments.
We know that the helpful content update has a goal of making sure the content cuts out the fluff and gives a solution, but Google’s guidelines don’t matter to anyone but us.
It is our job to teach what “helpful” content is and why it is important, and then reference the documentation from Google when asked where they can validate.
