Tag: business

November 18, 2016

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, […]

October 20, 2016

Traveling for business is unlike any other type of trip. Although it’s similar to pleasure trips in the sense that there is a purpose for the trip, budget is important and planning is essential, there also has to be some […]

October 18, 2016

Every entrepreneur is a salesperson. Being disciplined, working hard and paying attention to details are necessary to being a successful one. The first step is “prospecting.” There are a number of ways to prospect, from networking with people you know, with people […]

October 10, 2016

Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links […]

October 4, 2016

Make it short, but exactly how short? This question is bound to appear when composing business emails. Whether the previously sent emails did not register the expected success rate, or just that someone is at the beginning of his or […]

September 29, 2016

If you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or schedule a test drive — but don’t want to pay for people that […]

September 27, 2016

We live in an interesting time. Today, 3 billion people log onto the internet each day, and that number is growing by 8 percent every year. You can learn how to do pretty much anything through blogs, websites, podcasts and […]

September 21, 2016

The first thing you probably do when you wake up in the morning is to check your email. I know some people avoid their phones and email in the mornings, but most entrepreneurs check. We want to know what’s going […]

September 16, 2016

Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer […]

September 5, 2016

It was a marketer’s dream come true when Instagram announced the launch of its tools for businesses. (Analytics and insights built into the app? Yes, please.) But before rushing to create a business profile for your brand, let’s examine a […]

August 29, 2016

Brands on the cutting edge of technology often enjoy an advantage over their competitors. In 2016, 60 percent of marketers surveyed by Black Ink said they believed that business intelligence would become the most in-demand technology. And one area that […]

August 10, 2016

According to the Mobile Ecosystem Forum (MEF), presented by Marketing Charts, consumers’ messaging preferences differ when communicating with each other and with businesses. The study indicates that mobile messaging with businesses is quite mainstream, with 65% of mobile users surveyed […]

June 27, 2016

The ramifications of this decision are still largely unclear, particularly as it appears the Government doesn’t really have a plan for what happens next. It’ll be a few years before the UK officially leaves the EU, meaning we face a […]

June 9, 2016

Getty Images, the world leader in visual communication, has today announced the launch of the Getty Images Virtual Reality Group, a new business dedicated to the creation and global distribution of virtual reality (VR) content. The Getty Images Virtual Reality […]

June 6, 2016

These days, you’re no doubt constantly bombarded with articles elaborating on how important it is to develop a strong social strategy. And while it’s great to find ways to develop a strong social media presence, all too often we forget […]

April 27, 2016

No matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content is no longer king – that’s so last decade, but more on that in […]

April 19, 2016

Whether you are trying to get better rankings in Google, spreading your message on social media or working on making your website more persuasive, the power of being seen as an authority will help you streamline your digital marketing. Google […]

April 18, 2016

Digital marketing technologies change fast. Every year, businesses face more opportunities and complexities as new web, cloud, social and analytical tools emerge, promising businesses closer relationships with prospects, customers and partners alike. According to Gartner, the public cloud services market […]

April 8, 2016

Let’s face it – the world of online video is pretty unfair. How can a video with a kid getting his finger bitten receive millions of views, whilst quality business videos like your own struggle to get anywhere close? One of the […]

March 15, 2016

Whenever I think about leads, I think about HubSpot. They’ve kind of cornered the market for me on lead thought leadership. Here’s how they define a lead: A lead is a person who has indicated interest in your company’s product […]