Brands on the cutting edge of technology often enjoy an advantage over their competitors. In 2016, 60 percent of marketers surveyed by Black Ink said they believed that business intelligence would become the most in-demand technology. And one area that is significantly influencing business intelligence is marketing automation.
But marketing automation in and of itself is not going to give your business a new lease on life. Sometimes, the top marketing tools can do your business more harm than good.
