Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and predict purchase intent in real time. In short, a call becomes more than just a call — it becomes data.
Caller data is the kind of business intelligence that has been missing from call analytics and will change how businesses interact with consumers.
As call tracking evolved, it went from providing a straightforward call count to including basic information about the caller, such as their phone number, name and location.
