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Snapchat is pushing for shorter ads between Stories, within Live Stories

Snapchat is pushing for shorter ads between Stories, within Live Stories

August 26, 2016

Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and noticing how little time advertisers have to grab its viewers’ attentions, Snapchat is zeroing in on exactly how much shorter it would like brands’ ads to be.

In conversations with brands and their agencies, Snapchat has been pushing for advertisers to cut their typically 10-second-long video ads to seven seconds when running between Stories and five seconds when running within Live Stories, according to several people with knowledge of those conversations.

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