About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of “the state of marketing” by region.
Why should you care about the GMI? Many of the world’s leading brand-marketing companies are U.S.-based, or have significant business in the U.S. — so it’s helpful to have some global perspective.
The picture isn’t pretty, with many indices not just down for the month, but for several consecutive months. That’s not good.
