McDonald’s has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett.
DDB beat out the Publicis Groupe shop in the review, which launched in April and sparked controversy across the industry. The announcement comes as welcome news for both Omnicom—which recently emerged as the big winner in AT&T’s creative and media agency consolidation—and DDB, which has now recorded its biggest new business win under North American CEO Wendy Clark.
