Whenever I think about leads, I think about HubSpot. They’ve kind of cornered the market for me on lead thought leadership. Here’s how they define a lead:
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
In other words, instead of getting a random cold call from someone who purchased your contact information, you’d hear from a business or organization you’ve already opened communication with.
