With location-based technologies set to grow by double digits this year, a number of top brands are planning to allocate significant portions of their marketing budgets to Wi-Fi and GPS-based strategies, according to a report from the Location Based Marketing Association.
The Global Location Trends Report highlights the undeniable rise of location-based technology as it pertains to brands’ customer-targeting techniques. With more countries set to deploy additional NFC technology this year, marketing executives are planning to invest more than 25 percent of their budgets into these strategies, with Wi-Fi and GPS taking the biggest slices.
