The first thing you probably do when you wake up in the morning is to check your email. I know some people avoid their phones and email in the mornings, but most entrepreneurs check. We want to know what’s going on, and use part of that information to plan our days.
Lately, there’s a common trend. There are at least a few emails about a webinar someone is putting on. The copy does what it’s supposed to do; it makes you want to sign up.
