Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store sales accounting for 92.5 percent of total US retail sales in the second quarter of 2016. So the social network has been putting a lot of attention toward how it can aid on the in-store front, pushing people from their phones to the checkstand.
“For us solving for this mobile-to-store challenge is one of the biggest and most important opportunities for us to be spending our mindshare on,” said Facebook director of monetization product marketing Maz Sharafi.
