Tag: business

August 8, 2018

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more […]

June 27, 2018

Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, or financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are […]

June 15, 2018

Apple’s marketing is about association. Sometimes it seems as if there is some Apple product intelligently placed in just about every major Hollywood film. Maybe it’s Tom Cruise in the latest Mission Impossible movie making a quick call on an […]

June 11, 2018

Honest question: What’s the business benefit of seeing your name on a list? It’s one that I’ve long asked colleagues of mine in the marketing industry and never seem to get a direct answer besides “it helps establish credibility.” In […]

June 7, 2018

This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about […]

May 31, 2018

When growing your business, it’s important to figure out what model fits best for your business. Today, one popular strategy is the freemium model. Here’s how to know if it’s right for your business. So first, let’s define the options. […]

May 31, 2018

Growth may be the objective of every business, but no two entrepreneurs ever go about it the same way. Growth strategies can come in endless different forms. As part of our 100 Brilliant Companies list, we captured 10 companies approaching […]

April 30, 2018

Getting press coverage for your business isn’t as hard as it sounds. Just take it from Entrepreneur’s Insights Editor Liz Webber. In this video, Webber answers the burning question: “How do I get news coverage for my business?” For starters, […]

March 16, 2018

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]

January 19, 2018

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good reason: at the time of the acquisition, WhatsApp had a […]

January 9, 2018

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]

August 30, 2017

If you’ve experienced difficulty building up a consulting business, you aren’t alone. The number of consultants in the United States has grown every year since 2012, reaching more than 637,000 in 2016. So, it’s unlikely that every one of these people will […]

August 30, 2017

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to […]

April 28, 2017

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth. In eCommerce, it’s becoming increasingly harder to survive without actively […]

April 12, 2017

To state the obvious, social media influencer marketing is when a business or organization — whether big or small — partners with an influencer (real person who is well known in his or her industry, not another business or organization) […]

March 28, 2017

Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams […]

March 24, 2017

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment […]

March 24, 2017

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing. The social network said in a Facebook for Business post that split testing enables advertisers to “simply and accurately” test different […]

March 17, 2017

One of the toughest parts of running a small business or startup is getting attention for your brand in the early going. In the beginning, no one’s yet heard of your business, and your job is to gain exposure without being too […]

December 23, 2016

President-elect Donald Trump’s tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you’re talking about the actual businesses those execs are running. According to a just-released survey from YouGov BrandIndex, all three of the […]