Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, or financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are teaching your customer what is possible and what is the norm.
Forrester says we are five years into “the age of customer”: an era of manifest customer expectations increases that will challenge almost every business.
