President-elect Donald Trump’s tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you’re talking about the actual businesses those execs are running.
According to a just-released survey from YouGov BrandIndex, all three of the companies from which Trump’s C-suite nominees hail—Goldman Sachs, CKE Restaurants and ExxonMobil—have suffered significant declines in consumer perception since their current or former brass found their way onto the president-elect’s short list.
In the case of Goldman Sachs—whose former senior manager Steve Mnuchin is Trump’s pick for Treasury secretary—the perception has plummeted by 36 percent since November. (Trump has also said he’d chosen Goldman Sachs president Gary Cohn to run the National Economic Council, which linked the Goldman brand name with the Trump White House for a second time this month.)
