Tag: brands

February 18, 2019

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications […]

February 15, 2019

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the […]

February 11, 2019

Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, “Creating Connection: What Consumer Want From Brands in a Divided […]

January 10, 2019

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial […]

January 4, 2019

In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way? Havas recently put out a brand survey […]

December 14, 2018

Recognizing that traditional Instagram business profiles didn’t quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now testing new Creator Accounts. A small test group currently has access […]

December 6, 2018

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 […]

December 4, 2018

Just in time for the holiday shopping season, Facebook users finally have the ability to share their collections with individual people or groups. In the interest of avoiding confusion, this update applies to the collections feature that enables users to […]

November 16, 2018

Next week, millions of people will travel far and wide to gather with friends and family. At my house, we’ll stuff our faces with turkey and stuffing and mashed potatoes, followed by loosening our belts a bit as we settle […]

November 8, 2018

This isn’t even about a brand crisis. Customer comments on social media represent expectations — 83% of the writers require brand responses within 24 hours, finds a new survey. Here’s what marketers need to know about what customers expect. Clutch, […]

November 5, 2018

Pinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users. […]

October 26, 2018

Open enrollment tends to consume healthcare marketing teams this time of year, but there is another piece of low-hanging fruit — the Annual Wellness Visit (AWV). By increasing the completion rate of AWVs by December 31, 2018, you provide a […]

October 4, 2018

When P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the […]

October 2, 2018

Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found […]

September 26, 2018

When Instagram introduced IGTV in June, the announcement came as big news for marketers struggling with Instagram calls-to-action and users sick of the painstaking process long required to get more information while watching a video or viewing a post. Previously, […]

September 19, 2018

As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in […]

September 17, 2018

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]

September 14, 2018

When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face […]

August 28, 2018

Brands can make their app or mobile website experiences delightful for everyone, including users with disabilities. If you are not creating great customer experience with such groups in mind, then you are not reaching a massive chunk of the global […]

August 9, 2018

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]