Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together?
A recent report by Sprout Social, “Creating Connection: What Consumer Want From Brands in a Divided Society,” found that people are expecting a lot of social media in general and brands in particular.
Sprout Social surveyed over 1,000 consumers in a bid to understand their desires for greater connections with brands and each other, as well as how brands can benefit from doing their part to make those connections.
