Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018.
Consumers of all ages, from baby boomers to Millennials, are using their mobile devices to make purchases, with each demographic seeking different incentives and experiences when they buy.
