To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant.
Recent data from the 2018 Meaningful Brands study shows that people wouldn’t care if 87 percent of brands disappeared. Despite the constant effort from brands to create engaging experiences, there’s simply too little value for people in their current exchanges with brands.
