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Instagram’s IGTV Solves Big Problems for Users and Brands Alike

September 26, 2018

When Instagram introduced IGTV in June, the announcement came as big news for marketers struggling with Instagram calls-to-action and users sick of the painstaking process long required to get more information while watching a video or viewing a post. Previously, only Verified Instagram accounts had been able to add true links to Instagram Stories, but this often lead users away from Instagram.

IGTV could drive significant shifts in the media mix of many brands and have broad implications for marketers’ video and social strategies.

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