This isn’t even about a brand crisis. Customer comments on social media represent expectations — 83% of the writers require brand responses within 24 hours, finds a new survey. Here’s what marketers need to know about what customers expect.
Clutch, a B2B ratings and reviews company, released the findings from a survey of U.S. social media users on Nov. 1.
In their lives, customers are expected to respond immediately to social media comments and any other digital contacts they receive, so brands should, too, finds the research.
