Was it crazy to start talking about next year in August? Not if you’re in the marketing department. Across America, CMOs and other leaders have been working for months to get funds, set expectations and lay the groundwork for a successful 2019. Building next year’s marketing strategy is an essential and time-consuming part of building next year’s success, and the time to finish up that work is now.
That’s why we surveyed marketers throughout the month of August to find out how they’re planing to spend their 2019 budgets.
