For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly.
In my last article, I extolled the benefits of an optimized subscriber experience and provided some recommendations and best practice examples that illustrate how to make the most of each stage of the lifecycle. Today, I wanted to follow up with some data points that illustrate the high stakes related to creating a rewarding subscriber experience from day one.
