Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial intelligence is here to help consumers, the future winners and losers of marketing will be determined by their AI skills.
According to Adobe, 47 percent of “digitally mature organizations” said they have a defined AI strategy. Also consider that per a recent Deloitte study, 70 percent of businesses rate their digital maturity as “early” or “developing.”