Category: Automation

July 7, 2021

SaaS marketing is highly competitive, and you can’t drive demand or adoption until you get in front of your ideal audience. So how do you make your product discoverable to people who matter? On June 30, I moderated a sponsored […]

June 16, 2021

With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO. This is especially true in your competitor research. […]

June 2, 2021

The world of search and paid ads has never been busier. It’s a hotly contested space where marketers need to do everything they can to inspire customers to choose their ad. Consumers value their privacy more than ever before, but […]

May 27, 2021

In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. Interested parties can complete […]

May 26, 2021

Google has launched a range of new features and tools that aim to help users make sense of their app data to improve performance. The company recently expanded the reach of its App campaigns so that developers and app marketers […]

May 13, 2021

Programming and automation are increasingly popular topics in the SEO industry, and rightfully so. Leveraging new ways to extract, transform, and analyze data at scale with minimal human input can be incredibly useful. Although speed is important, one of the […]

May 11, 2021

That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search providers keep moving to more automated solutions — and we’ve covered your varied reactions to it. Bing openly […]

May 10, 2021

Google has launched a range of new advertising tools that aim to help advertisers gain more insights into their ads. As searches for “online shopping” and “delivery” jumped 140% in 2020 in light of the COVID pandemic, Google has been […]

April 27, 2021

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]

April 14, 2021

Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within […]

March 4, 2021

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially […]

February 5, 2021

Imagine this scenario. You want to buy a faux leather sling bag. However, you’re not sure which brand is best. You go online, read reviews, and scour your local shops. You’re bombarded with ads, endless lists of brand X’s features […]

January 29, 2021

Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is between proponents of traditional, logic-based AI, and enthusiasts […]

January 26, 2021

In 2021, companies who tap into the benefits of artificial intelligence can personalize every experience and ultimately drive growth. Many AI capabilities are already available in the tools we use daily—helping marketers understand what’s working, what’s not working, and opportunities […]

December 29, 2020

One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over […]

December 7, 2020

HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and […]

November 11, 2020

Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. Ecommerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll […]

September 14, 2020

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]

September 14, 2020

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]

August 18, 2020

The direct mail channel can be used to break through the digital clutter and create remarkable brand experiences. Beyond swag in a box, tactile marketing automation (TMA) — or automated direct mail — generates strong brand connections with target audiences […]